Introduction to Rebranding News

iSAMS Blog

Hi, my name’s Matt Loveridge and I’ve joined iSAMS to help the senior management team rebrand the organisation. My work will be separated into a number of well-considered stages.

Managing Director, Alastair Price plans to divide the rebrand into 3 main channels:

  • Websites
  • Documents
  • Products

After holding a Q&A session with Alastair, I will carry out an intense 4-week audit of all communication tools used over the last decade.

Findings from both exercises will be documented in a formal presentation called, the audit readout.

Once the brand brief and creative brief are established, the design process can begin. I will create a range of trial applications to test my concept.

At all times I will:

  • Convey the brand personality
  • Create the right look and feel across all media
  • Demonstrate understanding of the target audience

If you have any questions about the iSAMS rebrand, feel free to get in contact.