Menu

Step 3 — The iSAMS brand brief

iSAMS Blog

A brand brief is the process of documenting the fundamental precepts of an organisation. Many entrepreneurial companies have senior management teams who move around the business with this information in their heads. Extracting the knowledge is a useful exercise, creating a sustainable tool for those updating the visual identity.

Robust discussions are facilitated by a simple, clear diagram:

Mission

To create a flexible web-based management information system for the entire school community.

Key products

MIS:

  • schoolname.isams

Portals:

  • parents.isams
  • pupils.isams

Websites:

  • blog.isams
  • community.isams
  • developer.isams

  • discussion.isams
  • isams.com

  • marketplace.isams
  • support.isams

Apps:

  • iParent
  • iReport
  • iStudent
  • iTeacher

Key competitors

  • 3Sys (wcbs.co.uk)
  • Progresso (advanced-learning.co.uk)
  • Schoolbase (furlongsolutions.com)
  • SIMS (capita-software.co.uk)
  • Admin Plus (rediker.com)
  • Edmodo (edmodo.com)
  • PowerSchool (powerschool.com)
  • Schoology (schoology.com)

Competitive advantage

  • Completely web-based

  • Has achieved two cycles of school life (i.e. ten year’s old)
  • Safety in numbers (600+ schools; £4.5M annual turnover)

  • Second largest UK-based Education MIS
  • Tried and tested product and service
  • Modern and forward-thinking business

  • Intuitive interface that’s wizard driven
  • Stakeholder specific modules, making it easier for teachers to use

  • Parent and student portals
  • iSAMS is one solution, driven by one database
  • Built for the entire school community

Key stakeholders

School staff:

  • Head
  • Deputy Head

  • Director of Studies
  • Bursar

  • IB Coordinator (relevant to IB schools only)

  • Office Staff
  • Exams Officer
  • Timetabler

  • Cover Manager
  • IT Administrator

  • Admissions

  • Marketing/Communications Officer

  • Heads of Year

  • Heads of Subject
  • SEN Manager
  • Extra-Curricular Activities Coordinator
  • Pastoral Manager

  • House Master/Mistress

Associations:

  • BSA (boarding.org.uk)
  • BSME (bsme.org.uk)
  • COBIS (cobis.org.uk)
  • FOBISEA 
(fobisea.org)
  • GSA 
(gsa.uk.com)
  • HMC (hmc.org.uk)
  • IAPS (iaps.uk)
  • ISBA (theisba.org.uk)
  • SOH (thesocietyofheads.org.uk)

Value proposition

  • Strong presence within the sector

  • Progressive product with a great support team behind it

  • Experienced install team

  • More than just a product, iSAMS offer a complete service

  • Fully integrated management system that has been developed specifically for schools and how they like to operate

  • iSAMS do not plan on adapting the product to suit other sectors, schools are the only priority
  • iSAMS was not set up using venture-capital money

Target market

  • Individual schools

  • Groups of schools

Brand attributes

  • Flexible
  • Web-based
  • Forward thinking
  • Progressive
  • Experienced
  • Dynamic

  • Customer focused
  • International